Question 4: Who would be the audience for your media product?

Who would be the audience for your media product?

 

 

 

 

 

 

The demographic profile for our audience is:

Age- The age bracket I have chosen to aim my target audience at is 15-30 because they are more likely to be interested in thrillers and enjoy it more. Anyone younger may not be able to watch the thriller due to an age rating or may not find the thriller genre enjoyable as the content may not be enjoyable to them and be scary or not age appropriate. 

Gender- The thriller will be aimed at both genders as it will give us a bigger audience to aim it as and wish for it to be enjoyable to both genders. To do so we will include both genders in our thriller to make it more appealing.

Background- It will be aimed at people with an average background, as we have aimed it at a younger audience they may just be starting a family. They enjoy watching films in their spare time and visiting the cinema. Possibly just got their first house or living in their first house with a minimal income. 

Demographic- The thriller will be aimed at the demographic c2 down as we have chosen as we have chosen a younger age bracket they may still be students, just started a new job or in higher education. Although the thriller may appeal to other demographics

Interests- They may have interests in the thriller genre. Interested on film and often visit the cinema or watch films in their spare time. Films such as Man on Fire, Seven or Orphan .May also enjoy reading the thriller genre.    

Other media -Interests in other thriller media eg books games or tv drama. 

Psychographic profile- The thriller will be targeted at explorers, they like to try something new and the thriller genre is a fairly different and new genre. There are also multiple sub-the main target audience. Explorers are also typically younger people and we are aiming it at a younger audience. Thrillers also offer mystery and discovery which will be appealing to explorers as they enjoy new and different things. 

 

 

To identify our audience we created a vox pop asking people about what they like in a thriller and what they would like to see. We asked people that fitted into our audience profile and this helped us to identify what type of thriller to create and what they would like in a thriller. Before creating our profile we had to research what demographic and psychographic profiles we felt would best fit as our audience and who would enjoy a thriller movie the most. We felt that we wanted to make our opening appealing to a large audience but felt that c2 demographics would fit best as that is the younger age bracket and that younger people would find a thriller more enjoyable. Now we have finished creating the opening and got audience feedback I feel that it is actually more appealing and ‘thrilling’ for an older audience as younger people do not have a fear of their children going missing although younger people still enjoy the opening. The psychographic profile we felt would fit best is explorers as they enjoy trying something different and thrillers can be a very new different genre that they will enjoy.

When creating our audience profile we had to consider what age rating we would give the opening, to help us research this we used the bbfc website and looked at what the classifications are for each age rating. The bbfc website is helpful as you can also look at thrillers and see the justification for why they got the age rating they got. After creating our opening we decided that our thriller would be 12/12A it doesn’t show very graphic content although children may find it worrying, there is a small amount of ‘drug’  use and it would be parent decisions if they wanted their child to watch.

We felt that the film could possibly fit into the PG category but after considering it felt it would be more appropriate in the 12/12A category. PG stands for parental guidance meaning the film is suitable for all ages although some parents may wish to consider watching it with their child or if it is suitable at all for their child to be watching the film.  We felt that our opening would not be suitable for children of all ages and that is why we chose 12/12A the film does not feature anything majorly offensive or upsetting although any child younger than this may find it upsetting. The higher age ratings are 15 and 18 films with this age rating often feature very violent scenes, rude language or scenes of a sexual nature and as our thriller did not feature anything like this felt that the 12/1wA was the most appropriate rating to go with.